Mother’s Day Marijuana Billboards Launched in Arizona

Ads Targeting Younger Voters Ask: Have You Talked to Your PARENTS About Marijuana?

PHOENIX, AZ Backers of an initiative to end marijuana prohibition in Arizona launched a pair of Mothers Day-themed billboards in Phoenix and Tucson on Monday.

The ads, which are targeted at younger voters, feature a young woman sitting with her mother and ask: Have you talked to your parents about marijuana?

The goal of the ads is to flip the script on marijuana education and encourage younger voters to start conversations about marijuana with their family members especially older generations who have been led to believe marijuana is more harmful than it actually is.

The billboards direct viewers to a website http://TalkItUpArizona.org that allows them to send a message about marijuana to their parents or other relatives.

For decades, the federal government distributed anti-marijuana propaganda to parents and encouraged them to share it with their children, said CRMLA Chairman J.P. Holyoak. Its time for younger folks to start sharing the facts about marijuana with their parents and other ...