California cannabis businesses prepare to promote themselves in recreational era
In November, Californians overwhelmingly voted to legalize recreational marijuana. One caveat of the new law was that the state would have a year to implement regulations and oversight. State officials will require some time to figure out how to introduce legal weed to the worlds 6th largest economy. Officials need to implement things like how to test a marijuana-intoxicated driver. Along with the state and law enforcement community, the vibrant business community built by and around marijuana growers and product-makers is also trying to quickly figure out how to cash in on what experts presume will be a bonanza of opportunity. Last week, Civilized attended an event hosted by CannaCool Lounge and Women Abuv Ground. The pot-focused soire of sorts was designed to help foster the growth of the legal marijuana business.
The evening was billed as a Grammy Awards pre-party and tribute to Montel Williams, the former daytime talk show host and advocate for recreational marijuana. Held at a ballroom in downtown Los Angeles, the event included a VIP section where marijuana-enthusiasts could sip weed-infused wine and nibble on sushi. On the main floor, attendees could sample edibles, try new vape pens, and price marijuana-themed luxury jewellery. Men in Weedmaps hats ambled past. Women smiled as they tried pot-infused fried potato balls. Meanwhile, as Drake boomed from PA speakers and the DJ mixed in the next track, pot consumers and weed aficionados leaned in close to be able to hear a sales rep explain why marijuana-infused candies are so popular.
As I stopped at one vendor table, a friendly-faced man asked me, Do you like to smoke rosin? He was selling vape pens and two products to puff. One was called Clear ...
