Vapes Up, Cookies (and Booze) Down: Marijuana Industry Trends in California

Vapes Up, Cookies (and Booze) Down: Marijuana Industry Trends in California

Girl Scout Cookies are out (and not just because the actual Girl Scouts have sent a cease-and-desist). And OG Kush? Not even in the running.

Gorilla Glue No. 4, Jack Herer and Bubba Kush are the most popular marijuana strains among California cannabis consumers who used the popular web-based delivery app Eaze, according to an annual review of user data published by the platform.

Eaze is the self-styled Uber of marijuana. Its not quite worth $70 billion, nor was its CEO forced to resign from Donald Trumps team of economic advisers. But it is a smartphone-hailed delivery platform that will send a sack, an edible or a vape cartridge your way all speedy-like.

In the same way Uber doesnt actually drive you anywhereits the Uber partner behind the wheelEaze doesnt actually dispense any cannabis; its partner dispensaries, who technically employ the driver you hailed via Eaze, does it. Got it?

While you absorb that arrangement, Business Insider also broke down some of the user data gleaned from its 250,000 users, who order using the app twice every minute, according to the platform. The data is self-selectingit omits anyone who only went to a dispensary, but as far as market snapshots go, its the best (read: only) data we have.

Behold, some highlights:

*We live in the age of the vaporizer. Sales of CO2 oil cartridges blew up like a poorly vented hash lab, from six percent of all sales in 2015 to 24 percent in 2016, according to Eaze.

*Most of those vape pen cartridges went to users who love gadgets. The fastest-growing market in California is in the north, with the East Baythink Oakland and vicinityoutstripping both San Francisco and Silicon Valley;

*Sales of marijuana floweryou know, budare way down, dipping from 75 percent of all sales to 57 percent;

*But marijuana flower is still king. By far, Eaze sells more flower than anything else, but vaporizers (17 percent) and edibles (11 percent) are slowly growing to compete with flower sales in northern California (where 57 percent of purchases are flower);

*April 20 is the biggest day of the year for cannabis sales (which: yeah), followed by the day before Thanksgiving and then Halloween;

*Hybrids and sativas are the most popular strains, with only two indica-dominant varieties scoring in the top 10of all strains sold;

*Men ...

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